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The Coronavirus Effect on Grocery eCommerce: What Does It Mean for Marketers?

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"The Coronavirus Effect on Grocery eCommerce: What Does It Mean for Marketers?"

With stay-at-home orders still in effect, eCommerce is poised to address a major pain point for consumers. Backed by exclusive point-of-sale data, Quotient has identified a number of key opportunity areas where brands can add value for consumers.

Here’s what you can expect this report to cover off on:

  • What’s Going on in Grocery eCommerce: Where was grocery eCommerce before COVID-19, and how has it changed in the wake of the pandemic?
  • The New Normal: Who’s winning in this landscape, and what can you learn from them?
  • Show Me the Trends: What are the key takeaways for CPG marketers?
  • The Big Watch-Outs: What challenges is online grocery facing right now, and what are the potential long-term effects?

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