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3 Strategies for Creating Captivating and Trustworthy Content

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"3 Strategies for Creating Captivating and Trustworthy Content"

Learn how to create the content, webinars, and experiences that your buyers crave.

Your buyers have options, and they are in the driver's seat. How do you become their beacon – the one they instinctively turn to for answers, insights, and solutions?

In this session with Emma Moorman, Director of Product Management at Informa Tech, you will learn:

  • Strategies for creating irresistible content that captivates your buyers
  • The importance of buyer-level insights to understand the voice of the customer
  • Tips to enrich personalization and exceed expectations
  • Steps to establish your brand as the go-to expert


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